Overview

While coming up with app features for their latest client, a major E-commerce retailer, they needed an effective usability testing strategy.   Their target demographics was specific to native users in Tier 2 and Tier 3 Indian cities.

Challenges

Bridging language divisions in the digital world requires extra effort in gaining the right user insights to find out what works and fix those aspects that don’t. App quality is crucial for user-centric E-commerce apps. Mobile shoppers are likely to abandon a transaction if the user experience is poor. Additionally, poor app quality will also discourage new users from trying it out.

Meeting the user expectations for layout and workflows in multiple languages for a wide demographics is a complex and challenging task. That’s when Reverie decided to use the 99 tests platform to implement an effective user-centric testing strategy to gain the insights that they needed to make the app more successful for their client.

The Crowd sourced Testing Solution

The 99 tests team helped Reverie to plan and execute test cycles based on the app’s quality requirements. The team helped Reverie in defining and executing workflows for various app features to gain valuable insights for improving the app.

Further, as per their target demographics parameters, Reverie was given access to a team of professional crowd testers from across the country. Reverie could leverage the talent of the expert testers to uncover all the critical bugs and gain useful end user perspective to improve the app.

The 99tests Advantage

By relying on the feedback of professional testers who tested the apps from different locations on different devices, Reverie gained valuable insights on how their target demographics would react to the app. They got many new ideas to improve the app. The effective work-flows helped Reverie in gaining a better understanding of the user expectation, behavior and pattern.  The subsequent developments incorporated to improve user engagement helped in increasing conversions and business revenue for their client.

Thus with 99tests, Reveries was able to gain valuable user insights that helped them deliver an effective strategy for improving their client’s E-commerce app and in increasing conversions for their client.